Privacy Policy
1. Introduction & About Us
Pickrook Robotics ("we", "us", or "our") operates pickrook.com and related services (the "Service"). Our principal place of business is located at 444 Liberty Avenue, Suite 1400, Pittsburgh, PA 15222.
We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information, with specific disclosures required by the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA), effective January 1, 2023. Residents of Pennsylvania and other US states with comprehensive privacy laws may have similar rights; see Section 9.
For privacy inquiries, contact us at:
Email: [email protected]
Phone: +1 (412) 528-2096
Postal: Privacy Team, Pickrook Robotics, 444 Liberty Avenue, Suite 1400, Pittsburgh, PA 15222
2. Categories of Personal Information We Collect
In the past 12 months, we have collected the following categories of personal information as defined by the CCPA:
| CCPA Category | Examples | Collected? | Sources |
|---|---|---|---|
| A. Identifiers | Real name, alias, email address, IP address, account name, unique personal identifiers | Yes | You directly; automatically |
| B. Personal Records (Cal. Civ. Code § 1798.80) | Name, address, telephone number | Yes | You directly |
| C. Protected Classifications | Age (40+), race, gender (if voluntarily provided) | Limited / Only if voluntarily provided | You directly (optional) |
| D. Commercial Information | Services inquired about, pilot request history, preferences | Yes | You directly; forms |
| E. Biometric Information | Fingerprints, face/voice recognition data | No | — |
| F. Internet / Electronic Activity | Browsing history on our site, interaction with our content | Yes | Automatically via cookies/analytics |
| G. Geolocation Data | Physical location derived from IP address (city/country level) | Yes (approximate) | Automatically |
| H. Sensory Data | Audio (if you contact us by phone) | Only if you contact us by phone | You directly (if applicable) |
| I. Professional / Employment Info | Job title, employer, WMS platform, facility size | Only if voluntarily provided in pilot request form | You directly |
| J. Education Information | Education history not covered by FERPA | No | — |
| K. Inferences | Profile reflecting preferences, predispositions, behaviour | Yes (for site improvement) | Derived from categories above |
| L. Sensitive Personal Information | None collected (no account credentials required) | No | — |
2.1 Sources of Personal Information
- Directly from you — contact forms, pilot request forms, email inquiries;
- Automatically — cookies, web beacons, server logs when you use our Service;
- Third parties — analytics providers (such as Google Analytics) when you interact with our site.
3. Business & Commercial Purposes for Collection & Use
We collect and use personal information for the following business and commercial purposes:
- Providing information about our autonomous picking systems and pilot deployment programs;
- Processing pilot request inquiries and managing communications with prospective customers;
- Sending transactional communications (responses to inquiries, scheduling communications);
- Providing customer support and responding to questions;
- Conducting analytics to understand how our Service is used and improve it;
- Sending marketing communications (where you have opted in or where permitted);
- Fraud prevention, security monitoring, and protecting legal rights;
- Complying with applicable laws, regulations, and legal process;
- Evaluating or conducting a merger, divestiture, or other business transaction.
4. Disclosure, Sale & Sharing of Personal Information
4.1 Categories Disclosed for Business Purposes
In the past 12 months, we have disclosed the following categories of personal information to service providers and contractors for business purposes:
- Identifiers (A) — to cloud hosting providers, email service providers, analytics providers;
- Internet / electronic activity (F) — to analytics platforms;
- Inferences (K) — to content improvement platforms.
4.2 Sale & Sharing of Personal Information
Under the CCPA, "sale" includes exchanging personal information for money or other valuable consideration. "Sharing" includes disclosing personal information to third parties for cross-context behavioural advertising.
| PI Category | Sold? | Shared for Cross-Context Advertising? | Third-Party Recipients |
|---|---|---|---|
| Identifiers (A) | No | Yes (cookie IDs, IP) | Analytics providers |
| Internet / Electronic Activity (F) | No | Yes (browsing behaviour) | Analytics providers |
| All other categories | No | No | — |
4.3 Do Not Sell or Share — Opt-Out
California residents have the right to opt out of the sale or sharing of their personal information at any time. To exercise this right:
- Email: [email protected] with subject "CCPA Opt-Out Request";
- Global Privacy Control (GPC): We honour GPC signals. If your browser transmits a GPC signal, we will treat it as an opt-out request for the sale/sharing of personal information.
- Postal: Pickrook Robotics, Attn: Privacy Team, 444 Liberty Avenue, Suite 1400, Pittsburgh, PA 15222.
Once we receive your opt-out request, we will cease the sale or sharing of your personal information within 15 business days.
4.4 Sensitive Personal Information
Pickrook Robotics does not collect sensitive personal information as defined by the CCPA/CPRA (no account credentials, no financial data, no health information). This section is included for completeness and transparency.
5. Your California Privacy Rights
If you are a California resident, you have the following rights under the CCPA/CPRA:
Right to Know
Request disclosure of the categories and specific pieces of personal information we have collected about you, sources, business/commercial purposes, and third parties with whom we share it. You may request this up to twice per 12-month period.
Right to Delete
Request deletion of personal information we have collected, subject to certain exceptions (e.g., completing a transaction, security, legal obligations, free speech, research).
Right to Opt-Out of Sale/Sharing
Direct us not to sell or share your personal information with third parties for cross-context behavioural advertising.
Right to Non-Discrimination
We will not discriminate against you for exercising your CCPA rights — no denial of goods/services, no different prices, no different quality.
Right to Correct (CPRA)
Request correction of inaccurate personal information we maintain about you.
Right to Limit SPI Use (CPRA)
Direct us to limit our use and disclosure of sensitive personal information (we collect none, so this right applies prospectively).
5.1 How to Submit a Consumer Request
California residents may submit requests by:
- Email: [email protected] with subject "CCPA Privacy Request";
- Phone: +1 (412) 528-2096;
- Postal mail: Pickrook Robotics, Attn: Privacy Team, 444 Liberty Avenue, Suite 1400, Pittsburgh, PA 15222.
5.2 Verification of Requests
To protect your information, we must verify your identity before fulfilling a request. We will ask you to provide information that matches what we have on file. We will not use information provided for verification beyond that purpose.
Authorised agents: You may designate an authorised agent to make a CCPA request on your behalf. We may require written proof of authorisation and may verify your identity directly.
5.3 Response Timeline
We will acknowledge your request within 10 business days and respond within 45 calendar days. If we need more time, we will notify you and may extend the response period by an additional 45 days.
6. Retention of Personal Information
We retain personal information for as long as necessary to fulfil the purposes described in this policy, to comply with our legal obligations, resolve disputes, and enforce our agreements.
| Category | Retention Period |
|---|---|
| Contact / inquiry data | 3 years from last interaction |
| Pilot request records | Duration of business relationship + 3 years |
| Marketing consent / opt-out records | Indefinitely (to honour your preference) |
| Analytics / usage data | 26 months |
| Security / fraud logs | 12 months |
7. Security of Personal Information
We implement reasonable and appropriate technical, administrative, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction, including encryption in transit (TLS) and access controls. No system is 100% secure; please notify us promptly of suspected unauthorized access at [email protected].
8. Children's Privacy
We do not knowingly collect personal information from consumers under 16 years of age. Our services are directed at warehouse operations professionals and business customers. If you believe we have collected personal information from a minor under 16, please contact us at [email protected] and we will delete it promptly.
9. Privacy Rights for Other Jurisdictions
Residents of Pennsylvania and other U.S. states with comprehensive privacy laws (including Virginia — VCDPA, Colorado — CPA, Connecticut — CTDPA, Utah — UCPA, Texas — TDPSA, and others) may have similar rights to those described in Section 5. For more information about your state-specific rights, please contact us at [email protected].
For users in the European Economic Area, UK, or Switzerland, please contact us to request GDPR-specific disclosures.
10. Cookies & Online Tracking
We and our partners use cookies, web beacons, and similar tracking technologies to collect internet/electronic activity data. Some of this data may be used for analytics, which we consider "sharing" under the CCPA. You may opt out by:
- Using the Essential only option in our cookie consent banner;
- Emailing [email protected] with subject "CCPA Opt-Out Request";
- Enabling the Global Privacy Control (GPC) in your browser.
See our Cookie Policy for full details on the cookies we use.
11. Changes to This Privacy Policy
We may update this Privacy Policy as required by changes in law or our practices. When we make material changes, we will update the "Last updated" date. We encourage you to review this policy periodically.
12. Contact Us
For questions, concerns, or to exercise your privacy rights:
- Company: Pickrook Robotics, Inc.
- Email: [email protected]
- Phone: +1 (412) 528-2096
- Address: 444 Liberty Avenue, Suite 1400, Pittsburgh, PA 15222